In the past six months or so I’ve been noticing that my Instagram ad feed is pretty terrible and has been getting worse. So a couple weeks ago I started posting compilations of the worst examples. If they’re typical ad content but with terrible demographics, then I call them FAILs. If they’re just terrible all around, I call them WTFs. I’ll put a few here, but you can always find them under #InstagramFAILs.