Mindhue Studio

Printmaking, conceptual and installation art

Oopsie… Mis-mounted QR Code

I’ve been collecting more QR codes in the wild for my ongoing QR code project (alas, the eighth iteration is done but I haven’t had time to process the images), and found this interesting sample in Manchester, NH, last weekend. It’s great that this company is trying to connect with the whole Web 2.0 dynamic, but they didn’t check the orientation of their sign. The small locator square is supposed to be in the lower right-hand corner, according to the QR definition. I’m sure that phone QR readers are smart enough to decipher the code despite inadvertent rotation, but it’s amusing that people are still making high-profile mistakes like this.

The correct orientation: